Our ethics, ethos & goals

Thinking about your impact, and how you can add value rather than detract it, isn’t a ‘nice to have’.

It’s a non-negotiable.

We certainly aren’t perfect, but we make every decision from this mindset.

We acknowledge the areas we can improve – like the fact our instruction manual has been wrapped in plastic – and will account for them in future iterations.

We look forward to all the little wins in our future, that will blossom into bigger wins as we grow. Thanks for coming along for the ride x



  • All our shipping is carbon neutral
  • All our packaging is recyclable*
  • Our shipper labels are home compostable
  • Our HQ runs on Green Energy

*apart from the soft plastic cover on the instruction manual mentioned above.